“Why am I still watching this?” You might have wondered this at least once, especially when content from an unfamiliar field keeps grabbing your attention. Today, let’s uncover this mystery. By applying this strategy in marketing, you can also captivate your audience’s eyes and hearts.
1. Crafting a Captivating Character
The first secret is ‘characterization.’ Let’s take an example. The fashion YouTuber ‘Dome Sister, Yadol’ continues to attract viewers even though the field is entirely different. The secret lies in the clear character creation.
Character Setting Examples by Topic
- When sharing fashion tips: Expert position
- During work processes: Struggling entrepreneur
- Episodes with international customers: Self-taught student mastering languages
By clearly defining characters for each situation, viewers become captivated by the characters themselves. Apply this strategy to your content.
2. Blending Relatable Points into Unfamiliar Topics
The second secret is ‘relatability.’ For example, you might not care about a fashion designer’s clothing style, but if the context is “What does a designer choose to wear when their mom asks them to dress plainly for a family gathering?”—you become curious, right? Most people have been told to dress modestly for a family event at least once.
Adding Everyday Relatable Points
- When your mom asks you to dress plainly for a family gathering, what would a fashion designer choose?
- The subtle details that make this online store’s clothes more popular even though they look similar.
- Asking your fashion-major sister if your sibling paid too much for that outfit.
By incorporating everyday relatable points into unfamiliar topics, your audience can recall similar situations they’ve experienced, drawing them into the content.
3. Creating Tailored Content for Your Followers
The third secret is ‘tailored content.’ Understand when and what kind of content your followers consume. By distributing content at the optimal time and creating content that reflects their feedback, you can achieve a greater impact.
Crafting Tailored Content
- Analyze your subscribers’ viewing times to distribute content at optimal times.
- Choose content topics based on follower comments.
- Share the product development process to convey authenticity.
By creating tailored content, your followers will feel more genuine connections and show increased interest and support.
Capturing Your Audience’s Heart with Relatability and Tailoring
Today, we explored how to create content that captures attention even in overlooked niches. By trying these methods, you can also captivate your audience’s hearts. Give it a try, and watch your content shine even brighter.