Founder’s success depends on various factors, but there is one aspect that is often overlooked: appearance management. Many people think that appearance management is limited to aesthetics, but in fact, it is a crucial asset for business success. Appearance management is not a burdensome task that requires sacrificing health and work-life balance. On the contrary, it is a key element that can act as a stepping stone to success. In this article, we will explore why founders need to manage their appearance and its importance.
The Resurgence of In-Person Culture
While virtual meetings flourished during the COVID-19 pandemic, we are now returning to in-person meetings. Despite the convenience of virtual meetings, the importance of face-to-face meetings remains significant.
The world is rapidly transitioning back to an in-person culture, and the business world is no exception. For example, Zoom’s growth rate has slowed dramatically compared to the pandemic period, and companies achieving success through in-person meetings are gaining attention again. Therefore, first impressions in face-to-face meetings have become increasingly important for founders.
MyRealTrip recorded a transaction volume of 380 billion KRW in the second quarter of 2024, achieving its first quarterly profit and a 77% year-on-year growth. This is a case that reaffirms the importance of in-person culture. The significance of face-to-face meetings will continue to be crucial moving forward.
A Founder’s Appearance Is Also an Asset
Appearance doesn’t just mean being handsome or beautiful. Appearance is about style, and it is a key element in shaping the founder’s image.
Style becomes a measure of a person’s credibility. For example, VCs assess a founder’s character and attitude through their clothing and posture. If their external management is well-maintained, it can leave a positive impression on investors.
For instance, a startup founder should be well aware of trends and reflect them in their style. This is not just a discussion about fashion but a measure of the founder’s innovation and flexibility.
Diligence and Flexibility of Thought
A startup founder must be diligent and well-versed in trends. The founder’s appearance management reflects their diligence and flexibility of thought.
Simply choosing clothes with a stylish friend is enough to manage appearance. It doesn’t take much time or money and will undoubtedly lead to results. For example, even if a founder knows little about fashion, selecting clothes based on Personal Color at Uniqlo is akin to researching their style independently.
VCs are no different. To communicate with fashion-conscious founders in their 20s, VCs are willing to use this skill. This shows how founders can achieve success through appearance management.
Tips for Appearance Management
- Eat a protein- and carbohydrate-rich breakfast. It helps maintain health.
- Alternate between enjoyable exercises. For example, switch between yoga and fitness or combine cycling and fitness.
- Identify your Personal Color. This helps in more effectively managing your wardrobe.
- Identify brands with well-fitting clothes. This saves time when choosing outfits.
- Shower twice or at least once a day. It helps refresh your mind and spark creative ideas.
Conclusion
Appearance management is not just an aesthetic concern; it is a vital asset for successful business. By managing their appearance, founders can prove their credibility and innovation. This can leave a positive impression on investors and customers, leading to a successful business. Remember, appearance management is not a burden but an essential element for success.