What is YouTube Shopping?
YouTube Shopping is a new free feature launched by YouTube in December 2022. This feature allows you to sell products across various spaces on your YouTube channel (store, long-form videos, community, live streams). Creators can utilize this feature to generate revenue efficiently.
YouTube Shopping goes beyond simple product sales by offering creators and brands the opportunity to directly interact with consumers, introduce new products, and provide a direct purchasing experience. This helps strengthen emotional connections with consumers and enhance brand loyalty.
Key Benefits of YouTube Shopping
1. Easy Selling
With YouTube Shopping, sellers can display products during video viewing, allowing consumers to purchase instantly. This offers an intuitive and convenient shopping experience for consumers.
2. Various Marketing Opportunities
YouTube Shopping allows for product introduction in various formats, such as live streams, community posts, and long-form content, enabling diverse marketing strategies.
3. Increased Sales
YouTube Shopping facilitates real-time interaction with consumers through live streams, which helps to engage them and maximize sales.
4. Support from Cafe24
Cafe24 provides comprehensive support for creators to start YouTube Shopping quickly and easily. They support pipeline development for individuals, teams, and brands of various sizes.
Success Stories with YouTube Shopping
The women’s fashion brand ‘X’ significantly increased its sales using YouTube Shopping. Through live broadcasts, models showcased new products and interacted with consumers in real-time, which garnered high interest and engagement, resulting in approximately 70 million KRW in sales.
This shows that YouTube Shopping is an extremely useful tool for creators and brands to effectively promote products and strengthen relationships with consumers.
Getting Started with YouTube Shopping
To start YouTube Shopping, follow these steps:
1. Set Up Google Account and Merchant Center
- Link Google Account: Navigate to ‘Sales Channels > YouTube > YouTube Shopping’ in the admin menu, log in with your Google account, and grant access permissions.
- Set Up Google Merchant Center: Complete steps such as registering contact information, SSL-certified domain, store terms and conditions, and refund policy, and verifying payment service availability.
2. Connect Cafe24 with YouTube Shopping
- Set Up YouTube Shopping in Cafe24 Admin: Link your Google Merchant Center account.
- Set Up Product Feed: Specify the country of sale, shipping fees, and Google product categories.
- Set Up Conversion Tracking Tags: Connect to YouTube Shopping.
3. Link YouTube Channel and Start Shopping
- Link YouTube Channel: Connect your YouTube channel in Cafe24’s YouTube Shopping settings.
- Add Products in YouTube Studio: Add products through the ‘Monetization > Shopping’ menu and configure the shopping section.
- Set Up Product Tags: Tag products in live streams or existing videos to display them.
Tips for Using YouTube Shopping
1. Create Effective Content
Use live streams, long-form content, etc., to introduce products in an intuitive and engaging way. Real-time communication with viewers can encourage participation and build trust.
2. Enhance Marketing Strategy
Use YouTube Shopping for targeted marketing, and offer various events or discounts to capture consumer interest.
3. Customer Management and Feedback
Receive real-time feedback from customers through YouTube Shopping, and use it to improve your products and services. This helps increase customer satisfaction and strengthen brand loyalty.
Conclusion
YouTube Shopping is a powerful tool that goes beyond simple product sales, helping to strengthen emotional connections between brands and consumers while maximizing sales. Start reaching out to your customers more easily and achieving greater results with YouTube Shopping.